Tuesday, February 17, 2015

Making the Investment in Love

we hide behind a wall of anonymity,
carefully crafted works, the personal brand,
looking the other way, 
behind them,
no eye contact,
parsing words and polling the
response, hoping for the best,
until the rubber hits the road and
we look in each other's eyes and 
wonder what the ROI is, was
there adequate investment, 
well funded development time,
the right product, the right
customer base, 
you have to get out from behind
the wall and talk to the customer
about what's most important.
in life, 
it's love. 

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